Our mascaras are the best cruelty-free and non-toxic options you’ll find anywhere!
Discover your perfect fit with our Green Beauty Guide: Mascara Edition.


100% Pure Maracuja Mascaras

You Are: Not afraid to play with color and love desserts made of fresh fruit and dark chocolate. Your main lash goal is to extend and separate, but you’re also looking for one that’s gentle to your sensitive eyes.

These Are: A dye-free mascara colored from black tea leaves, cocoa, blackberries and more. It also:

  • Conditions your lashes with nutrients. 
  • Is water and smudge-resistant. 
  • Holds curl. 
  • Lengthens and separates. 
  • Each one smells delicious!
“I tried a few different mascaras, and many tended to irritate my sensitive eyes. this one is perfect. It's not clumpy, the color is nice and dark and it comes off easily with soap and water.” —Rachel C.

“I love this mascara! I've been looking for a violet mascara that isn't overwhelmingly purple for years and the blackberry is perfect. It also doesn't clump and it smells DIVINE!!!!!!!” —Katie H.


FitGlow Good Lash + Mascara

You are: A fan of big & bold lashes with or without mascara. You’d consider wearing false lashes if they were vegan, non-toxic & cruelty-free (like these mascaras) but prefer the look of mascara.

This is: A 3-in-1 mascara/serum/conditioner that:

  • Amplifies volume & length 
  • Promotes long-term lash growth & health 
  • Strengthens frail & brittle lashes
This is so new there are no reviews, yet. Try it out and let us know what you think!


Adorn Cosmetics Mascara
& Lash Primer

You Are: The kind of gal that likes to mix it up even when it comes to your makeup choices that often reflect your mood.

These Are: Products that give you options.The mascara alone provides toned-down polish and the primer pre-mascara brings the drama. Also:

  • Infused with jojoba oil and/or grapefruit seed oil for natural lengthening. 
  • No clumping, smudging, or irritation. (natural & chemical-free) 
  • Primer can be used prior to any mascara for an added boost.
“I use the primer before putting on mascara and it really helps with keeping the mascara in place and helping your eyelashes look longer and fuller. I usually wait 10 - 20 seconds for the primer to set before applying mascara.” —Jari R. 


Red Apple Lipstick
The Lash Project

You Are: One who embraces the classic and timeless look. It’s timeless for a reason, right? You like to look pulled together but not overly done with makeup in just the right amounts, strategically applied.

This is: A satin black mascara that gives your lashes a weightless and soft, feathery look all while defining and strengthening your lashes. It also:

  • Colors and conditions in one step. 
  • Repairs lash damage from toxic mascara use. 
  • Does not smudge, run, or flake so you can avoid irritated eyes. 
  • Feels as fresh on the 30th day as it did on the 1st day you used it.
“It lengthens and thickens with one layer. No flaking throughout the day. The best thing, my eyelashes look healthy when I take it off.” —Caitlin O.

“I really like this mascara it doesn't get clumpy and it lasts all day. Also have noticed less dryness on my eyes. It comes off super easy without any eyelash fallout. Love that it conditions my eyelashes all at the sametime.” —Gwendy


Juice Beauty’s Phyto-Pigments™
Ultra-Natural Mascara

You Are: Of the opinion that actually, “more is more” a philosophy that also applies to eye lashes.

This is: A volumizing, nutrient-rich mascara powered by intense plant-derived Phyto-Pigments for a feathery-soft look and feel. Also:

  • Non-drying to keep lashes separated. 
  • Minimizes flaking. 
  • Very buildable!
“Love the lightweight easy to apply formula. No clumping and looks great. It's not waterproof or smudge-proof, but it does come off easily at night so that's a plus for me. Overall very happy with this product.” —Gen


Lily Lolo Mascara

You Are: A believer in non-toxic makeup, big lashes, and low frills - you just want to find the best and use the best. You’re a smart shopper that reads all the reviews before making a purchase..

This is: Full of pigment-rich iron oxides that add color, and a signature blend of natural plant waxes that extract, nourish, and plump wimpy lashes. In addition:

  • Does not flake and protects sensitive eyes 
  • Volumizes, separate and defines all in one step. 
  • Winner: "Best Natural Mascara" at the 2015 Natural Health International Beauty Awards
“I have extremely sensitive eyes and this mascara wasn't too irritating. It does a good job of separating the lashes and lasts a long time without flaking.” —Krissia K.
“This is the best mascara, natural or not, that I've tried. It makes my lashes look long and thick without clumping. It washes off like a dream. It doesn't flake by the end of the day, though it does flake if I wear it for 15+ hours without touchups.” —Katharine D.

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