Petit Vour

OUR BEGINNINGS


PETIT VOUR was founded by current co-CEO Madeline Alcott. Growing dissatisfied with the lack of transparency in the beauty and fashion industries, she longed for a store that would indulge her dreamy, fanciful side, while also adhering to an ethical code.

Realizing that others shared this desire, Madeline went on to build a lifestyle brand that catered to modern, educated women with a softness for animals, nature, and life’s little luxuries. Named after her favorite tea-time treat (but with a decidedly progressive twist, as a nod to veganism), PETIT VOUR went live in the spring of 2013.

We now operate in Austin, Texas, serving over 10,000 women worldwide, each and every month.

 

 

 

OUR MUSE


Our customer is a perennial romantic, who never lost touch with her idealism. She dresses boldly, augmenting all all of her favorite fanciful frills, regardless of the occasion. She has a sense of purpose in everything she does, and although fashion is important to her, she is often too busy loving life to make a fuss over perfecting every fine detail.

There’s an effortlessness to her elegance, a wide-eyed optimism that captivates others. To her, PETIT VOUR is a portal to an ideal way of living. A place for her to gain inspiration and carry out her compassionate values in a more elevated lifestyle.

 

 

 

 

OUR PROMISE


Our product offering consists of women’s beauty, accessories, wellness, and gifts — all carefully curated to meet our standard of the crème de la cruelty-free™.

Each offering caters to the lifestyle of our muse: the modern-day ethical woman, who romanticizes playfulness and classic, feminine flair.


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