It all began back in 2012 when it dawned on us just how slim the pickings were for one who desired beautiful, ethical beauty and fashion. We’d spend hours perusing in various boutiques, trying to find something cruelty-free that excited us, but we regularly ran into the same disappointing realizations — that animal skins, sweatshop labor, and toxic ingredients were (and unfortunately still are) the norm. On the rare occasion when we’d stumble upon something free of those things, more often than not, the find was lackluster. Frustrated with the nonexistence of a shop that reflected both contemporary style and progressive ideals, we set out to create the space ourselves. We wanted an uplifting, authentic retail brand that embodied our sophisticated style and joyful spirit and made shopping cruelty-free effortless. So, we quit our day jobs in education and retail and launched Petit Vour.
MEET THE FOUNDERS
We’re a company started by two seriously optimistic people. Madeline and Ryan met in Austin in the spring of ‘09 and quickly set out for a full life of adventure, driven by the desire to make positive change in the world.
WHAT DOES PETIT VOUR MEAN?
Before there was a shop, there was a Beauty Box. Inspired by a box of petit fours, elegant and assorted French pastries, we adopted the name for our box of little luxuries swapping the letter “V” for vegan. Much like a box of chocolates, petit fours invite discovery, indulgence, and fun. Pair that concept with beauty and you have the Petit Vour Beauty Box: the most convenient and affordable way to discover covetable, clean, and cruelty-free beauty.
A LIFESTYLE BRAND FOR THE MODERN WOMAN
We’re on a mission to discover and elevate the best ethical beauty and fashion sourced from around the globe.
Curated to perfection, or as we call it, “The Crème de la Cruelty-Free,” every product and piece has been edited
for efficacy, aesthetic, and ethics. No longer do you have to decide between the look you desire and the values
you wish to support. At Petit Vour, you can have it all, and authentically so.
We are unique as the only place on earth that provides an expert-vetted curation of cruelty-free, vegan, and non-toxic goods. Whether you’re looking to swap out conventional beauty products for natural luxuries or refresh your wardrobe for one that’s entirely free of animal-derived materials, we have something that will absolutely delight you. At Petit Vour, we believe everyone should strive to be their ideal self and love out loud or, in other words, #beboldbekind.
WHAT PEOPLE ARE SAYING
— Molly T., @fashionveggie
— Amanda, @veganpassionfruit
— Svetlana, @ethicalbunny
— Valeria, @conscious_bee
— Sunny, @veganbeautyreview
— Marta, @marta_canga
— Maesy, @mynaturalhabits
— Rhian, @WifeLife
— Eve Gane, @closetosimple
— Suzana Rose, crueltyfreekitty.com